We use cookies to personalise content and enhance your use of our sites. What does this mean to you? Not much, we can’t track your data unless you share it with us and we or your IT department won’t know where you go to in the World Wide Web once you have left our site. If you do download or register for an event, as our privacy policy states, we will not share your details with any third parties.

What are cookies:

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

How we use cookies:

We may use cookies to find out more about how you use our website – like the searches you make and your preferences. We use this information to:

  • Make it possible for you to use our website
  • Show you information and content that is relevant to you
  • Find out more about how our visitors use our sites

Our website uses the following cookies:

Google Analytics

GA4, short for Google Analytics 4, is a web analytics service provided by Google that helps website owners and businesses understand how users interact with their online platforms. It collects data about user behaviour, such as page views, clicks, and interactions, to provide valuable insights into website performance. GA4 is designed to enhance user privacy and data protection while offering more advanced tracking capabilities and cross-platform analysis. It allows us to improve your browsing experience by optimising our website’s content and functionality based on the data collected, while ensuring the security and confidentiality of your information.

Use this link for additional information about Google Analytics privacy policy and how to opt of Google Analytics.

Fluid Ad Pixel

The primary use of this cookie is to track the user journey on the website which lets us know what different pages the user visited and what journey they took in order to explore the website.
Other use of the cookie is to calculate conversions where a user clicks on our digital ads and lands on the website. The cookie id being unique value allows the system to see how many users landed on the website by clicking the ad.

Zoho Campaigns

Zoho Campaigns uses cookies to provide the visitors’ statistics on our website such as identify the browser, provide analytics, and remember information about your visitors such as their language preferences.

Zoho CRM

You can view Zoho’s privacy statements here which contain details of any cookies and analytics that are used within its platform and services. No service user data is maintained on the Zoho web or application servers.


We use Bing and Bings Ads to promote our company online and use the cookies provided by Bing to record completion of a transaction on our website. You can find out more about Bing cookies by clicking here.

LeadFeeder (now called Dealfront)

We use Dealfront for identifying the companies that visit our website. Dealfront uses IP address data that is available in the public domain. We cannot see which individual has visited the website as no personally identifiable information is captured. For more information click here.

LinkedIn Insights

This tag allows us to track the journeys from LinkedIn to our website. The cookie collects information such as the website URL visited, IP address, device type, operating system, referral source, referring domain, and timestamp. Once collected, the data is sent to LinkedIn and stored in the company’s database. The data is anonymous and does not include personally identifiable information. Reports and alerts about website visitors or ad performances do not include personal details of individual members. We are able to retarget audiences who interacted with our website, although the personal identities are not provided.

The type of cookie that may be used on Fluid Ads site can be put into one of four categories:

Strictly Necessary Cookies

Some cookies are strictly necessary in order to enable you to move around the website and use its features. Without these cookies, we will not be able to determine the number of unique users of the site or provide certain features, such as automatic registration for downloads.

Performance Cookies

These cookies collect information about how you use our sites, for example, which pages you go to most often and if you get any error messages from certain pages. These cookies collect only anonymous information that is used to improve how our sites work.

These cookies are not used to target you with online advertising. Without these cookies, we cannot learn how our sites are performing and make relevant improvements that could better your browsing experience.

Functionality & Profile Cookies

These cookies allow our sites to store information that you provide such as your site language preferences and to store technical information useful for your interactions with our sites. For instance, they remember elements of your user profile. They also ensure that your experience using the sites and Fluid Ads marketing efforts are relevant to you. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymous and they cannot track your browsing activity on other websites.

Without these cookies, a website cannot remember choices you have previously made or personalise your browsing experience.

Advertising Cookies

These cookies may be used to deliver advertisements or promotions that are more relevant to you and your interests. They may also be used to limit the times you see an advertisement as well as help to measure the effectiveness of the advertising campaign. Although these cookies may track your visits to other websites, they do not usually know who you are.

Without these cookies, online advertisements you encounter will be less relevant to you and your interests.

Setting your cookie preference

You have the ability to accept or decline cookies. Most internet browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed on your computer.

If you do not know what cookies are, or how to control or delete them, then we recommend you visit or Deleting cookies may impair the functionality of this site and your enjoyment of it.