Segment your data so it works better for you. This tactic can add a lot more power to the strategies it works with, and can help to make budgets stretch further.

Know Your Audience

Audience targeting is the ability to take your audience of prospective customers and segment it into groups based on different criteria.

This criteria could include demographics, interests, behaviour, intent and so much more. It is often a tactic that we overlay onto additional tactics to refine the users we are targeting.

Often adding in multiple tactics like this, you can spend more money targeting the right people and you will increase the chances of it working as everything is far more focused.

At Fluid Ads, we are experts at working out the right mix of strategies and tactics, to help businesses find the results they’re looking for.

If you want to find out how a tactic like Audience could boost your leads, then let’s have a chat.

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